MERCADEO Versión en español

Publicis Groupe’s Maurice Lévy at IAB Mixx: While there are brands, there will be advertising because it is the only way to differentiate one brand from another

30 de septiembre de 2014

Levy: Es primordial crear el vínculo entre las marcas y las personas

Maurice Levy, chairman and CEO of Publicis Groupe spoke with Randall Rothenberg, IAB president and CEO, about his views on the industry as head of one of the largest advertising agency networks in the world. Levy, who has served as leader of the advertising group for 43 years, hinted that his retirement in 2017, he would probably continue participating in the business. “People should not deal with that and people who are in a row in line for succession should not worry,” he said.He also spoke about the revolution of the Internet and data and how it has changed the industry, adding that he did not think networks exist in their current form in the next few years because communications have evolved: “The old structures and how we work belong to the past,” he said. “We have an incredible wealth of data. It will be harder than ever to get to the right person. True globalization will happen. While there are brands, there will be advertising because it is the only way to distinguish one brand from another.” Levy also noted that it is essential to create the link between brands and people. To conclude, the executive said: “Holding companies as we know them will not exist in the same way, will have to evolve dramatically. Bringing science and creativity together will lead to a different kind of company.”

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.